Aetna, a CVS Health company (NYSE:CVS), announced on Tuesday that it is introducing a generative AI-powered conversational experience in its digital channels designed to simplify healthcare.

This offering will allow members to quickly and easily navigate their benefits for a personalised experience.

The new capability was initially launched to a limited population in October, with access expanding throughout the rest of 2025 and the first half of 2026.

Aetna members will be able to use their device to verbally interact with the assistant with full voice enablement. The assistant will also be embedded within Aetna's recently announced Care Paths feature, a digital experience to help members navigate certain conditions.