Danish hearing care company Audientes A/S announced on Wednesday that it has signed a strategic distribution agreement with Istanbul-based Audivista.

This collaboration aims to expand Audientes' reach across Turkey, the Middle East and North Africa, meeting the growing demand for accessible hearing solutions. Audivista will distribute Audientes' Ven hearing aids through specialty retail and online channels, driving market penetration. As awareness of hearing health rises in these regions, the partnership is positioned to significantly transform hearing care. The agreement is expected to generate over DKK 4 million in sales revenue for Audientes within two years.

Audivista's strategy addresses the market gap, with traditional solutions meeting only 5% of global hearing aid demand. Leveraging Audientes' technology, Audivista plans to meet the remaining 95% of this market's needs. In addition to distribution, Audivista is committed to educating and supporting individuals with hearing challenges, fostering a more inclusive environment for hearing care.