* Both Brands to Feature at Dubai Muscle Show 2025

Two of America's most iconic sports nutrition brands, Core Nutritionals® and Unmatched®, are set to make their UAE debut at the Dubai Muscle Show 2025, running from 24–26 October at the South Halls, Dubai Exhibition Centre, Expo City. The milestone marks the beginning of an exclusive partnership with Vivandi Distribution as both brands expand their reach across the Middle East.

Established in 2004 in Statesville, North Carolina, by natural bodybuilding champion Doug Miller and professional figure athlete Stephanie Miller, Core Nutritionals® has become synonymous with quality, transparency, and results-driven innovation. The company was a pioneer in removing proprietary blends, leading the industry towards greater integrity through fully open-label formulations built on clinically validated ingredients. Every Core Nutritionals® product is proudly manufactured in the United States at FDA-registered, GMP-certified facilities, ensuring safety and efficacy across its entire range.

Accompanying Core Nutritionals® is Unmatched®, co-founded by renowned fitness authority Kris Gethin. Since its launch in 2024, Unmatched® has built a strong reputation for blending high-performance sports nutrition with the principles of longevity science. Each formula is naturally flavoured, naturally sweetened, and crafted using premium branded ingredients--serving athletes, biohackers, and wellness enthusiasts who demand clean, scientifically supported nutrition.

Doug Miller said: "The Dubai Muscle Show is the Middle East's most influential fitness platform, uniting elite athletes, brands, and enthusiasts. Dubai's growing fitness culture perfectly aligns with the values that Core Nutritionals and Unmatched represent--discipline, quality, and continuous improvement. This partnership marks the beginning of a long-term investment in the region's wellness and performance market."

One of the show's highlights will be the CORE Nutritionals® x Transformers® Flavor Series--an exclusive Hasbro® collaboration that combines nostalgic branding with bold, innovative flavours. Visitors can sample the range, including Energon Pre-Workout, Allspark Hydration + EAA, and Proton Protein Blend, alongside Core Nutritionals®' signature Fun Sweets® flavour series, developed under licence from America's leading cotton candy brand.

Adding local flair, IFBB Pro Farouk Al Ketbi, one of the UAE's most accomplished Men's Physique athletes, will represent Core Nutritionals® as brand ambassador, meeting fans and sharing his training and nutrition insights throughout the event.

Attendees will also be able to explore Unmatched®'s comprehensive range of products, designed to enhance performance, accelerate recovery, and promote longevity through advanced, naturally formulated nutrition.

Backed by Vivandi Distribution's regional expertise, Core Nutritionals® and Unmatched® are now positioned to establish a strong foothold in the UAE's growing fitness and wellness market--delivering premium, science-led solutions to athletes and enthusiasts across the Middle East.

source:newsreleases.co.uk