13 February 2019 - - Canadian CRO Altasciences has unveiled a new brand identity and website, the company said.

Altasciences' companies, Preclinical Services in Seattle, Algorithme Pharma, Vince and Associates Clinical Research, and Algorithme Pharma USA, are now further united under the Altasciences brand.

According to the company, feedback from clients and third parties made it clear that its current brand identity did not fully convey the company's approach, capabilities, expertise and, in particular, the efforts put in to integrating their capabilities and sites with the goal of providing a coordinated approach to early phase development.

As a result, Altasciences has aligned its brand with who they are and what they do: Moving in Unison to deliver big impact with a personal touch.

The brand logo, which has green ribbons moving together in a peak to form an 'A', symbolizes the company's dedication to working together to maintain the highest scientific and operational standards necessary to meet clients' challenges, while always seeking new opportunities to innovate. Green represents the color of life, growth, harmony, and success.

A refreshed graphic approach features imagery that represents real-life moments, demonstrating the vibrancy of life and the essence of what Altasciences does, supporting research that helps bring new medicines to the people who need them, faster. The new identity has been fully rolled out in a revamped company website.

Altasciences is a mid-size contract research organisation offering pharmaceutical and biotechnology companies a flexible approach to preclinical and early phase clinical studies, from lead candidate selection to proof of concept.

For over 25 years, Altasciences has been integrating into clients' projects to help support educated, faster, and more complete early drug development decisions.

Altasciences' full-service solutions include preclinical safety testing, clinical pharmacology, bioanalysis, programme management, medical writing, biostatistics, and data management.